About Aruzhan Agency
A legacy of style, beauty, and talent representation across the Middle East and beyond.
Redefining Fashion
in the Gulf
Founded in the heart of Astana's vibrant fashion district, Aruzhan Agency was born from a passion for connecting world-class talent with the rapidly growing fashion and entertainment industries of the Middle East.
Over the years, we have built strong relationships with brands, designers, photographers, and creative teams across Astana and Kazakhstan. Our roster brings together local and international talent for fashion campaigns, photo and video productions, events, and creative projects.
We believe in nurturing talent with integrity, professionalism, and a deep understanding of the cultural nuances that make this market unique.
Work With UsMission & Vision
Our Mission
To represent and develop exceptional talent while delivering unparalleled service to our clients. We are committed to setting new standards of professionalism, diversity, and creativity in the modeling and talent industry across the Middle East.
Our Vision
To be the most respected and sought-after talent agency in the region, recognized globally for our commitment to excellence, innovation, and the transformative power of authentic representation in fashion and media.
Meet Our Team
The passionate professionals behind Aruzhan Agency.
With 18 years in the fashion world, Dalal built Aruzhan Agency from a boutique studio into one of the Gulf's most prestigious talent agencies.
Dalal Al-Rashid
Founder & CEO
Former international model and talent director, Samir brings an exceptional eye for discovering and nurturing world-class talent.
Samir Haddad
Head of Talent
Noor's editorial vision has shaped campaigns for Vogue Arabia, Harper's Bazaar, and leading fashion houses across the Gulf region.
Noor Abbas
Creative DirectorFrom our base in Astana, Aruzhan Agency is at the centre of Kazakhstan’s fashion and lifestyle scene, working with brands, photographers, production teams, and companies across the city. We provide professional models for photo and video shoots, advertising campaigns, fashion projects, events, and brand collaborations. Our team understands the specifics of the Kazakhstan market and coordinates casting, model selection, fittings, schedules, and on-set requirements to ensure each project runs smoothly and professionally.
We have built our experience around the needs of both local and international clients working in Kazakhstan. Whether you are launching a new campaign, preparing a fashion project, producing commercial content, or organising an event in Astana, our team provides suitable talent and handles the coordination from the initial brief to the final production. Aruzhan Agency focuses on reliable communication, transparent cooperation, professional presentation, and long-term relationships with models and clients.